Cosmoprof is probably the world's biggest beauty show. Even in a year where economies and marketing budgets are supposed to be down, Cosmoprof still occupied thousands and thousands of square footage in Hong Kong Convention Center. Going around the expo was a 2 day tiring event. Beauty is definitely big business!
Cosmoprof has several annual editions in different major cities in the world. In Asia,
its Hong Kong edition is often the biggest and the most visited.
It boasts of the most comprehensive line up of hair, make-up and wellness
products participated in by companies from all over the globe.
Booths are mostly big and beautiful, consistent with the industry they represent.
Clearly, the exhibitors spent millions in their special setups.
Make-overs, sales meetings, on-site order taking ... these are just some of the
important business aspects that make Cosmoprof so effective.
On-site services effectively demonstrate how the products and services work.
Some brave visitors willingly strip down and are not bothered by on lookers.
Hair and hair products for salons take up a huge part of the expo floor.
After all, it is always said that hair is a person's crowning glory.
International representation is so visible with countries such as Thailand, US,
several European countries, China, Australia are among the biggest pavilions.
In the beauty industry, great things really do come in small packages.
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