An Awesome First Year for Cosmétologie 2009

A Beauty Show unlike any other in the Philippines, Cosmetologie 09 : Beauty, Wellness & Trends opened its inaugural year to tremendous success, quickly establishing itself as the biggest and most important trade show for the beauty and wellness industry.

. . . . . . . . . . . . . . . . . . . . . . . .

The Opening Ceremonies

Special guests during the opening were Sen. Kiko Pangilinan Ms. Charlene Gonzales, TESDA Usec. Peyuan and Mega's Sari Yap

Cosmetologie 09 successfully opened to a jam-packed crowd

Hair Now magazine was also launched with its cover girl, Dawn Zulueta

. . . . . . . . . . .

The Exhibit

Major industry players in the beauty and wellness industries were

represented led by L'Oreal and Matrix, major sponsors of the event

Products that was anything and everything that had to do with

beauty were on display, making the event a sourcing haven

The booths were mostly well set-up and well-stocked with both

the latest in local and imported products and services.

Special "event only" discounts and packages were offered to the

visitors of the show, encouraging some to go on a buying spree!

Ture enough, at the end of the exhibit, most of the participating

exhibitors reported robust sales and booked orders.

. . . . . . . . . . . .

The Services

Free treatments, free consultations and discounted services

were all over the exhibit floor as visitors took advantage of the offers.

Some of the services offered were eye lash extensions, tatooing,

facials, nail art, hair extensions, manicures, pedicures, etc.

Hair rebonding and hair styling were also available. Visitors also

got to learn from the Beauty Ambassadors of L'Oreal and Matrix.

Of course, the wellness sector of the event was, likewise, well

represented, offering massage, foot spa and accupuncture services.

. . . . . . . . . . . . . .

The Education

The most important component of the trade show is the series of

seminars & workshops such as those of the one & only Fanny Serrano.

Pulling all stops to give a first rate seminar is Essensuals by Toni

and Guy which brought in 14 models and foreign stylists.

In-booth seminars were also a treat for the other visitors.

For L'Oreal, they even had a graduation for their color experts.

Not afraid to share their expertise to fellow beauty professionals, some

members of PICA like Fred Penales & Framesi shared trade secrets.

Among others, Danilo Franco taught fashion and Abigail Arenas taught

Air-Brush Make-Up to enthusiastic audiences.

. . . . . . . . . . . . . . . .

The Show & Stars

Runway shows by Rene Salud, the La Salle College International &

the Fashion Designers Association of the Philippines wowed the crowd

Big stars willingly shared their talents during the event's awarding

ceremonies such as Mr. Ogie Alcasid and Judy Ann Santos.

Ms. Pops Fernandez rocked the house with her 80s hits medley while

Mr. Pure Energy, Gary Valenciano sang 2 songs to an appreciatve crowd

Others stars include Ms. Cherie Gil and Ms. Lorna Tolentino.

Finally, after a month of waiting, the winners of the Touch of Excellence

Awards were announced! Congratulations! (Winners on the next blog)

. . . . . . . . . . . . . . . . . . . . . . .

Celebrating the Success!

After months of hard work and determination, members of PICA

take a few moments to celebrate the success of the show and invites

everyone to watch out for a BIGGER and BETTER Cosmetologie 2010!